Effect of Covid-19 on the Pizza Industry and it’s Fightback
September 2nd, 2020
IT IS NO LONGER UNIMAGINABLE THAT A PANDEMIC WOULD IMPACT EVERY CORNER OF THE GLOBAL ECONOMY, AS IT HAS HAPPENED WITH CORONAVIRUS. THE PIZZA INDUSTRY IS NO EXCEPTION.
Pizza is a global food, as such, much of today’s pizza flavours offer local ingredients and toppings which attract the domestic market. Pizza lovers have a lot of choices spread across the US. Adding to these are new varieties such as classic, Detroit, super-thin and speciality pizzas sold at Amicci’s Pizza that tend to go knocking your doors over a call.
The economic and social costs of a pandemic are based on the effects of past pandemics. However, this time, past pandemics do not really apply or help guide us, as this is the first modern-day pandemic and our economy is globalized.
The US pizza market is worth a billion dollars industry. Independent pizza chains accounts for 79% of the total pizzas served in the US.
Like every industry, the pizza industry has been impacted and saw a sudden drip and rise, later. Pizzas are inthe heart of every Americanswhere they love to spend more in their annual food budgets, but theyseemed out of action for some time. Since circumstances are changing by the day, no one can know where the COVID-19 pandemic is going and it is very difficult to project the duration of the pandemic.
As a result, the entire food industry and supply chain is staggering. Again, we know where we are and Amicci’s pizza is vowed to rise up the pizza love again among the people with their contactless delivery and proactive management structure to understand the need of the flav-hour.
Life will hardly remain the same when we get to the other side of the Covid-19 pandemic. Foodists and social scientists are predicting lasting changes in the way we live, work and eat.
How COVID-19has affectedPizza industry and the culture of eating out?
One of the sectors worst affected by Covid-19 will be food services. With the growing fear of exposing the staff to any infection, many of the food chains are shuttingdown, too. The human tragedy all this entails is almost unbearable.
Will there be light at the end of the tunnel? Here’s a look at some ways in which dining as a business is likely to change in the post-Covid-19 world:
End of Social Dining:
Shared tables are attempts to create bonds between people over a few slices. With a seeming end to this social culture, pizza still holds a upper hand of getting being touched at even behind the doors. Amicci’s pizza has made this possible to get it delivered at your doors and enjoy the contactless delivered pizza without any hesitation.
The growing numbers of online ordering, the rise of organic ingredients, and the use of social media are just some of the vital trends which are expected to drive the growth of the pizza industry in these times. People stuck at their homes tend to look for options on their mobile phones to get food at their doorstep at ease. Here comes the PIZZA for you.
Amicci’s pizza are no stranger to this. They have already offered salads on their menus, which is probably seen as a continuing trend in the years to come.
With the increasing choices for pizza toppings, growing interest in gluten-free pizza, the popularity of online ordering in the US and the integration of social media into product advertising are just some of the few noticeable trends happening in the pizza industry today.
Incoming 2020 reports for the pizza industry are promising even in this pandemic with pizza specialist like Amicci’s ready to board onto their customer retention and satisfying strategies, with technology leading the charge.
Even in a market as well addressed as the pizza industry, opportunity abounds. There are a number of key trends to keep in mind if you’re thinking about taking the plunge in this pandemic:
• Healthy options to check – increasingly every consumer is trying to improve their lifestyle and lead to boosting immunity within their body. They are exercising more, shopping more natural and wholesome foods, and frequenting pizza chains vowing to offer the same in their pizzas as well. Pizza parlours that provide a diverse menu – most offer robust salad options already – will continue to benefit.
• Fast Delivery by Amicci’s Pizza- theyare the fastest growing segment of the pizza market, and the “step-up from fast food” is finding great success in the pizza market. Fast casual pizza is focused on winning the lunch crowd, while traditional pizza stores focus on dinner and delivery.
• Technology enablement – pizza chains such as Amicci’s pizza are making great strides by creating a robust online presence and providing easy online and mobile ordering.
Takeaway and delivery food services are among the few businesses to see an uptick in activity during the current pandemic crisis, but that’s not to say that leaders in this space haven’t had to make their own COVID-19-related adjustments.
The reality is that the world is changing very rapidly…The pizza industry is facing an essential existential crisis like any other food industries and no one knows how many food chains will survive or what form of the industry will take as this crisis eventually abates. You also don’t know how consumer behaviours and purchasing patterns may evolve during and then after this COVID-19 crisis.
Across delivery and carryout service methods, Amicci’s pizza leads the way out to get it delivered to those who needs it the most.But the truth iseveryone is still assessing this reality of the pandemic day by day.
We are incredibly proud of our management and other team members who have rapidly moved to bring about changing experience to the customers. And our diligence includes some rapid innovation also to make tipping of our delivery experts easier and more prominent in the ordering experience, because the last thing that we want to see come out of this is any of our delivery experts to see a decline in income as customers move away from cash transactions and more toward digital and either credit or debit card transactions.
Amicci’s pizza is going to create a very dynamic environment as we look over the months ahead as aggregators in the food industry with a run rate of 75% plus in digitaltransactions amid the fears of Covid-19.